Who are you. When no one is watching 4. Graphic. 2026Who are you. When no one is watching 42026Who are you. When no one is watching 3. Graphic, Installation. 2026Who are you. When no one is watching 32026Who are you. When no one is watching 2. Installation. 2026Who are you. When no one is watching 22026Who are you. When no one is watching 1. Graphic. 2026Who are you. When no one is watching 12026Bound in a Spiral Dance. Typeface. 2026Bound in a Spiral Dance2026Fabrika. Installation. 2026Fabrika2026Blade. Typeface. 2026Blade2026Runaway. Graphic. 2026Runaway2026Eyelight. Graphic. 2026Eyelight2026LEADVAULT. Branding. 2024LEADVAULT2024Break. Graphic. 2024Break2024SK enmove ZIC. Brand Identity. 2023SK enmove ZIC2023Kiss of Life Film Logo. Typeface. 2023Kiss of Life Film Logo2023Dorosiwa. Branding. 2023Dorosiwa2023Broken Birds. Graphic. 2023Broken Birds2023Monolith. Installation. 2022Monolith2022

Boogpunt Studio, in Superposition Across Various Fields of Visual Communication

Qoon is a brand and graphic designer based in London and Seoul. Drawing from his experience across industrial design, brand design, graphic design, interior design, installation, and photography, his practice focuses on building systems that translate physical structure, context, and perception into diverse forms of visual language.

During his MA at the Royal College of Art, he explores new materialist theory, particularly the concept of superposition, and develops it into visual systems. His work investigates how complex physical and scientific ideas can be translated into more intuitive and accessible visual structures.

Based on this, he approaches design not as a fixed outcome, but as an interaction that shifts, adapts, and unfolds across different environments.

Contact
@8009ptqoon@boogpunt.com
Experience

COV STUDIO. Lead Graphic Designer. 2024–2025

SAM PARTNERS. Brand Designer. 2022–2024

MOTHER. Graphic Designer. 2022

Education

Royal College of Art. MA Visual Communication

De Haagse Hogeschool. CMD Exchanged Students

University of Seoul. BA Product Design

Client

Who are you when no one is watching 4

Who are you when no one is watching 2

Who are you when no one is watching 1

Ghent bookfair

Outland publishing book fair

Bounding in a spiral dance

Korea cultural centre UK

Gaeun Lee symbol

Socialed credentials

Fabrika for across RCA

Yunseok Jang web

Blade typeface

Como clinic

Alice monde wedding

Hanel hair salon

Leadvault luggage

Xray 21 radiology

Josun hotel and resort

The miraculous flight

SK enmove ZIC

Powerplants dialogue 01

Kiss of Life logotype

1ha web and motion

Brooklyn museum appearal

Runaway

Eyelight

Break

Dorosiwa

Mother offline

Egg cup ceramics

Park's club popup store

Monolith NFT display

Broken Birds

Invisible Memory

Who are you, When no one is watching 4

Client. Personal Project2026

The fourth chapter of Who are you. When no one is watching. A folded paper fortune teller carries the line “The frame makes the image,” turning a childhood game of chance into a question about who is looking, and what changes when no one is.

Who are you when no one is watching 4 — 0Who are you when no one is watching 4 — 1Who are you when no one is watching 4 — 2Who are you when no one is watching 4 — 3