Boogpunt Studio, in Superposition Across Various Fields of Visual Communication

Qoon is a brand and graphic designer based in London and Seoul. Drawing from his experience across industrial design, brand design, graphic design, interior design, installation, and photography, his practice focuses on building systems that translate physical structure, context, and perception into diverse forms of visual language.

During his MA at the Royal College of Art, he explores new materialist theory, particularly the concept of superposition, and develops it into visual systems. His work investigates how complex physical and scientific ideas can be translated into more intuitive and accessible visual structures.

Based on this, he approaches design not as a fixed outcome, but as an interaction that shifts, adapts, and unfolds across different environments.

Who are you when no one is watching 3

Client. Personal Project2026

The third chapter of Who are you. When no one is watching. A mirrored, mask-like face is held inside a screen and frame, crossing graphic and installation to ask what a face becomes when it is only seen through a device.